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When consumers were asked, “Have you searched for a local business online in the past year?” 69% responded “yes”.
In Google My Business, local businesses can find out the types of searches that customers use to find their listings. For this study, we explored how many direct and discovery searches the average business receives, as well as how this differs by industry, country, and over time.
Direct search A customer directly searched for your business name or address.
Discovery search A customer searched for a category, product, or service that you offer, and your listing appeared.
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